I am an English copywriter based in Germany.
If you need intelligent, engaging, inspiring, witty headlines and copy that give your brand an original and authentic voice, I can do that.
If you need hard-selling retail ads, a cliché free B2B campaign or a manifesto film that gives you goose bumps, I can do that, too.
But I offer more than just good writing.
I offer a different point of view.
A fresh perspective.
In Germany I'm an outsider.
Ich bin Ausländer.
And far from being a disadvantage, I believe it gives me a creative edge.
It means I'm not hindered by pre-conceptions.
It means I approach every brief with fresh eyes.
It means I don't follow conventional thinking, because I don't know what the conventional thinking is.
But don't worry, my head isn't stuck in the clouds.
I'm a grown up.
With 25 years international experience I understand the realities of day to day business.
I learnt my craft in London in some of the finest and most competitive creative departments in the world.
It instilled in me a love of big, bold, simple, well executed ideas.
My work has been recognised at all the award festivals that matter.
I’m currently Germany’s 3rd highest ranking copywriter in Lürzer’s Archive.
And I live in Hamburg with my wife and three children.
Media channel experience: TV. Print. OOH. DOOH. Radio. B2B. POS. Experiential. Employer Branding. Digital. Naming. Content. Speech writing. Tone of voice. On-pack.
Automotive: BMW, Toyota, Skoda, Mercedes, Range Rover, Land Rover, Opel, Vanarama, Motorama
Banking: Lloyds, First Direct, Deutsche Bank, Visa
Retail: Aldi, Asda, M&S, Buchanan Galleries, Wren Bathrooms
Technology: Siemens, Vodafone, Orange, Sony, e-on, Arrow
Food & Drink: Cadbury, Coca-Cola, Kettle Chips, Anchor Butter, Danone, Banks’s Beer, Wainwright, Young’s Beer, McEwan’s, Smirnoff, The Glenrothes, Radeberger, Jever, Nescafe
Travel & Leisure: British Airways, Lastminute.com, Carlingford Lough Ferry, Highlands & Islands Airports, Qantas, Virgin, Midland Mainline, Rocco Forte Hotels, Tayto Park, Travelzoo, National Army Museum
Media: BBC, Setanta Sports, The Times, Sunday Mail, Daily Mail & Mail on Sunday
Gambling: Paddy Power, Coral, Ladbrokes, Gala Bingo, Gala Casino, Lotto
Health & Beauty: Oil of Olay, Henkel, Thomapyrin, NHS Scotland, Scottish Slimmers
Fashion: Adler, Hunter Boots, Carrick Jewellery, Pulsar Watches, Schoeffel
Charity: Transparency International, Centrepoint, Aspire
2016 Cannes Shortlist, Thomapyrin, Eurobest Bronze, Thomapyrin
2015 ADC Gold, Opel, 2 x ADC Silver, Opel
2014 3 x ADC Bronze, Nik Huber Guitars, Cannes Shortlist, Safetycard
2012 Cannes Bronze Lion, Fleurop, Das Plakat Bronze, Fleurop
2009 Creative Circle Silver, Cadbury, Campaign Big Awards Finalist, Cadbury
2008 ANNAs Best Art Direction, Cadbury
2004 Roses Advertising Awards Gold, Sunday Mail, Scottish Advertising Awards Gold, University of Dundee, 2 x Scottish Advertising Awards Gold, Sunday Mail, 2 x Scottish Advertising Awards Commendation, Scottish Slimmers, Epica Bronze, Buchanan Galleries
2003 Epica Finalist, Edinburgh Fringe, Epica Finalist, Scottish Rugby Union/Borders Rugby, Scottish Advertising Awards, Scotland’s Favourite Ad, NHS, Scottish Advertising Awards Commendation, Hunter Boots
2002 Epica Finalist, Hunter Boots
2001 Creative Circle Bronze, Centrepoint, D&AD Entry, Centrepoint, American One Show Bronze, Centrepoint
2000 Eurobest Finalist, Centrepoint
1999 British Television Advertising Awards Diploma, First Direct
1998 D&AD Entry, Army, D&AD Entry, First Direct
1997 2 x D&AD Silver, Army, Cannes Shortlist, ASPIRE (Spinal Injuries Charity)
1995 British Television Advertising Awards Bronze, Oil of Ulay, Creative Circle Bronze, Oil of Ulay, Campaign Press Commendation, British Airways
June 15 – Present Big Al’s Creative Emporium, Happy Feckers, Scholz & Friends, JvM, R/GA, Antoni, Ogilvy, Peter Schmidt Group, Yellow Monkey, Inno Games, Kitchen London, Vorn, Herren der Schöpfung, Heimat Zürich
Oct 13 – June 15 Scholz & Friends, Hamburg
May 11 – Oct 13 Ogilvy, Frankfurt
Oct 10 – May 11 Y&R Berlin, Scholz & Friends Berlin, MRM Worldwide, Weigert Pirouz Wolf, Big Al’s Creative Emporium (freelance)
Feb 10 – Oct 10 Isobel, London (freelance)
Dec 07 – Feb 10 Fallon, London (freelance)
Aug 07 – Nov 07 St Lukes, Albion, Isobel, Big Al’s Creative Emporium (freelance)
May 07 – Aug 07 Wieden + Kennedy, London (freelance)
Nov 06 – May 07 Isobel, London (freelance)
Jan 06 – Nov 06 RKCR/Y&R, London (freelance)
Sept 05 – Jan 06 Isobel, Big Al’s Creative Emporium, Saatchi’s Amsterdam (freelance)
2002 – 2005 Frame, Glasgow (Creative Director)
2001 – 2002 The Bridge, Glasgow
1998 – 2001 WCRS, London
1994 – 1998 Saatchi & Saatchi, London